October 6, 2025
Anastasiya Khvin
We Run Google Ads for SaaS Companies That Want Predictable Growth
Scale Your B2B SaaS Company with Google Ads Management That Actually Converts.
Trusted by Leading SaaS and Tech Companies Worldwide
Complete Google Ads Management for SaaS Companies Across Every Growth Stage
Search
Generate instant traffic and increase sales for your business.
Retargeting
Convert your website visitors into loyal customers.
Gmail
Strengthen brand awareness and encourage customer advocacy through targeted email marketing.
Google Display Network
Boost your brand's visibility by reaching 90% of global internet users.
iOS and Android App
Drive app traffic and boost downloads for your mobile application.
Discover How Google Ads for SaaS Companies Helped Them Achieve Real Results
Why You Can Trust Our Google Ads Agency for SaaS Growth
2015
since we’re Google partner
10+
years of experience
16M+
in managed Google Ads spend
Top 3%
in managed Google Ads spend
The Proof is in the Performance: Banner Transformations That Convert
Discover how our design team transforms clients' banners into conversion-crushing visual campaigns.
Leave your email in the form bellow and gain instant access to the full portfolio.
Burning Cash on Google Ads Without Growing Your SaaS?
Share your details, and we’ll help you fine-tune your campaigns for better results.
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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Why Companies Choose Our Google Ads Agency for B2B SaaS Growth
Proven Expertise in SaaS & Tech Marketing
Aimers scaled 100+ SaaS and tech brands, $30M+ in managed ad spend, and over a decade in this space — we know what works.
Data-Driven Strategies That Deliver
We run on data, not guesses. With expert insights and clear analytics, you’ll always know what works.
A Partner for the Long Run
Our clients stay with us for years. Why? Because we act like part of your in-house team, with clear structure and long-term focus.
Personalized Service
We take on fewer clients so we can go deep. Weekly reports, direct communication, and max 3 projects per team — just focus on your business goals.
Our Step-By-Step Process for Achieving Your B2B SaaS Marketing Goals
1
Initial call & analysis of your business
- Discuss your goals, target audience, and marketing objectives
- Identify the best ad platforms to reach your audience
- Define next steps for collaboration and campaign setup
2
Agency audit of your website and existing campaigns
- Review your website, Google Analytics, and ad accounts
- Analyze traffic sources and performance data
- Spot opportunities for optimization and the most effective channels
3
Strategy planning
- Use insights from the call and audit to build a tailored plan
- Define clear goals, tactics, and timelines
- Align the strategy with your unique business needs
4
Campaigns setup
- Launch campaigns across the right ad platforms
- Begin with a testing phase to validate targeting and audiences
- Focus on profitable segments to improve KPIs
5
Analyzing results & reporting
- Monitor performance metrics (CPC, CPA, ROI, etc.)
- Provide clear, structured weekly or monthly reports
- Ensure you stay informed on campaign effectiveness
6
Continuous maintenance & scaling
- Establish a solid foundation for long-term growth
- Test new ad formats, audiences, and features
- Scale campaigns to maximize profitability and reach
Want Your Audiences to Convert Even Better? Check out Our Additional Services
Conversion Rate Optimization
We optimize your site to maximize conversions, ensuring every visitor has the best chance to become a paying customer.
Landing Page Design
Our landing pages are designed to convert traffic into leads with engaging content and clear calls to action.
Aimers Blog: Expert Insights, Trends, and News for SaaS Growth
October 2, 2025
Anastasiya Khvin
September 8, 2025
Anastasiya Khvin
Frequently Asked Questions
How can Google Ads help my SaaS business grow?
Google Ads is one of the fastest and most reliable channels for SaaS growth. By targeting users actively searching for solutions like yours, it helps you reach high-intent prospects ready to start a trial, book a demo, or subscribe.
How can Aimers help with Google Ads for SaaS?
We specialize in full-funnel Google Ads management for SaaS companies — from keyword research and campaign setup to ad copywriting, conversion tracking, and ongoing optimization. Every step is designed to reduce CAC and maximize ROI.
What advertising budget should I start with?
To gather enough data for testing and optimization, we recommend starting with a minimum of $3,000 per month. However, many clients scale up to $10,000+ once the campaigns start delivering profitable conversions.
How long does it take to see first results?
You’ll typically start seeing early traction — such as qualified leads and improved CTRs — within the first few weeks. For steady ROI growth, we usually advise a 60–90 day optimization window.
How do you choose the right keywords for my SaaS?
We don’t just target high-volume keywords — we focus on buying-intent search terms that match your funnel stage and ICP. Our keyword research process balances cost efficiency with conversion potential to avoid wasted spend.
Can you help with landing page optimization for Google Ads?
Absolutely. Great ads can’t convert without strong landing pages. Our CRO and design specialists work alongside the PPC team to test messaging, improve UX, and increase conversion rates for each audience segment.
Do you provide reports and analytics?
Yes. We deliver transparent reports that go beyond impressions and clicks. You’ll see how every dollar contributes to pipeline, MQLs, and paying customers — all visualized in an easy-to-read dashboard.