Transforming Conversions for Logistics Tech Company Yojee

Explore our impactful collaboration with Yojee, an autonomous next-gen SaaS platform for transport and logistics. This case study reveals remarkable results: a 66% increase in conversions and a 34% reduction in CPA. Read how our expertise empowered Yojee to drive effective campaigns and achieve impressive results.

Challenge

The main goal was to set up and optimize the client’s Google Ads account to establish a profitable lead generation channel, drive more demos scheduled and free trials started within reasonable CTR and CPC.

Solution

Our team applied data-driven approach and did thorough data analysis and market research to determine where the traffic was coming from, what metrics could be optimized, and what segments Yojee would benefit from the most.

Conversion tracking setup

Set up comprehensive conversion tracking using cutting-edge AI tools and technologies to apply Build – Measure – Learn approach.

Account restructuring

Reorganize account structure to separate Yojee core business lines to better control ad costs and optimize campaigns.

Google Analytics setup

Set up Google Analytics account to gain more insights into user behavior and campaign performance.

Ad campaign launch

Conduct extensive keyword research to define most beneficial targets and build an end-to-end ad copy strategy and create ad assets.

Results

Working within a limited monthly budget, our team strategically shifted budgets to specific campaigns and segments that met goals and KPI’s on an ongoing basis.
Optimized ad schedule
Using the long-term data on the CPA, our team adjusted ad schedule bids to increase the ad serving within the time of the highest users’ activity and reduce ad spend during poor-performing timing.

Increased target audience outreach
We created separate campaigns for each location and customized ad copy for them. To increase user outreach, we added keywords with specific language features common to a particular territory.

Enhanced KPI’s thanks to comprehensive A/B testing
We set continuous A/B tests of ad copies and display banners to see which variation attracted more clicks to adjust bids accordingly. This, in turn, helped to improve the CTR, Quality Score, and lower CPC.

Delivered all-in-one remarketing strategy
To retain previous users who expressed interest but didn’t convert, we implemented a granular remarketing audience setup. We created audiences based on key page visits and specific Google Analytics goal completion.

Denis Yurchuk

CMO

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