Research

The Cost of LinkedIn Advertising – Setting Your Budget for 2024

If you run a B2B business, LinkedIn Ads can be a fantastic way to raise brand awareness and reach specific demographics. However, if you want to run an effective LinkedIn campaign, you need to have the right budget in place. Here's everything you need to know about the cost of LinkedIn advertising.

7 Mistakes Wasting Your Advertising PPC Budget

Many businesses face challenges with their pay-per-click advertising, ranging from tracking conversions to selecting the right bidding strategy. Based on broad expertise of working with SaaS and Tech companies, our PPC Manager, Anna Saskevich, has developed a comprehensive guide to address these common PPC mistakes and offer actionable solutions. Let's delve into them in this blog post.

Account-based Marketing on LinkedIn: the Pros, Cons, and Alternatives

Account-based marketing is about focusing your energy on a smaller group of potential customers who are most likely to buy. And the great thing is, you can apply this marketing strategy to all your marketing channels. In this article, we're going to investigate using account-based marketing with LinkedIn. We'll investigate the pros, the cons, and what you can do instead if account-based marketing isn't quite the right fit for your business.

The Anatomy of Online Advertising Costs in 2024

Online advertising is a brilliant way to find new customers, encourage existing shoppers to come back to your website, and make people aware of your brand. So, as we move into 2024, how much is the cost of internet advertising? Let’s take a look.

5 Reasons to Get a Marketing Consultant for Your SaaS ASAP

Marketing is critical to the growth and sustainability of any SaaS business. When you’ve not got the time or expertise in-house to run a marketing campaign, a marketing consultant can transform the way you promote your SaaS company to prospective customers. Learn why this will give you the edge!